Welcome to Gravita Marketing. At Gravita Marketing, we are committed to protecting and respecting your privacy in accordance with the General Data Protection Regulation (GDPR). This statement explains how we collect, process, store, and protect personal data, as well as your rights under GDPR.

1. Introduction

The General Data Protection Regulation (GDPR) is a comprehensive data protection law that governs how organisations handle personal data of individuals within the European Economic Area (EEA). Although Gravita Marketing operates globally, we adhere to GDPR principles to ensure transparency, accountability, and the highest standards of data protection for all users.

2. Data Controller Information

Gravita Marketing acts as the data controller for personal data collected through our website and services. As a data controller, we determine the purposes and means of processing personal information.

For any GDPR-related inquiries, users may contact us through our official website.

3. Personal Data We Collect

We may collect and process various types of personal data, including but not limited to:

• Identity Data: Name, company name, and job title

• Contact Data: Email address, phone number

• Technical Data: IP address, browser type, device information

• Usage Data: Website interactions, page visits, session duration

• Marketing Data: Preferences for receiving marketing communications

We collect this data when users interact with our website, fill out forms, subscribe to services, or communicate with us directly.

4. Legal Basis for Processing Data

Under GDPR, we process personal data based on the following legal grounds:

• Consent: When users provide explicit consent for data collection (e.g., contact forms, subscriptions)

• Contractual Necessity: When processing is required to fulfil a service agreement

• Legitimate Interests: To improve services, enhance user experience, and ensure website security

• Legal Obligations: To comply with applicable laws and regulations

5. How We Use Your Data

Gravita Marketing uses collected data for the following purposes:

• To provide, manage, and improve our services

• To respond to inquiries and communicate with users

• To personalise user experience and website content

• To send marketing communications (with consent)

• To analyse performance and optimise campaigns

• To ensure security and prevent fraudulent activities.

6. Data Storage and Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this statement or to comply with legal obligations.

Data retention periods depend on the type of data and the purpose of processing. Once data is no longer required, it is securely deleted or anonymised.

7. Data Security Measures

Gravita Marketing implements appropriate technical and organisational measures to protect personal data, including:

• Secure servers and encrypted communications

• Access control and authentication systems

• Regular security monitoring and updates

• Data backup and recovery systems

While we strive to protect your data, no method of transmission over the internet is completely secure.

8. Data Sharing and Third Parties

We may share personal data with trusted third-party service providers who assist in operating our website and delivering services, such as:

• Analytics providers

• Advertising platforms

• Hosting and infrastructure services

These third parties are obligated to handle your data securely and in compliance with GDPR.

We do not sell personal data to third parties.

9. International Data Transfers

As a global service provider, Gravita Marketing may transfer personal data to countries outside the EEA. In such cases, we ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent protection measures.

10. Your GDPR Rights

Under GDPR, you have the following rights regarding your personal data:

• Right to Access: Request copies of your personal data

• Right to Rectification: Request correction of inaccurate data

• Right to Erasure: Request deletion of your data

• Right to Restrict Processing: Limit how your data is used.

• Right to Object: Object to data processing under certain conditions

• Right to Data Portability: Transfer your data to another service provider

We aim to respond to all requests within one month.

11. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyse traffic, and deliver personalised content.

Users can manage or disable cookies through browser settings. For more details, please refer to our Cookie Policy.

12. Children’s Data Protection

Gravita Marketing does not knowingly collect personal data from children under the age of 13. If we become aware that such data has been collected, we will take immediate steps to remove it.

Parents or guardians are encouraged to monitor their children’s online activity.

13. Consent and Withdrawal

Where data processing is based on consent, users have the right to withdraw their consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

14. Data Breach Notification

In the event of a data breach that may pose a risk to user rights and freedoms, we will notify the relevant authorities and affected individuals in accordance with GDPR requirements.

15. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Users are advised to review their respective privacy policies.

16. Updates to This GDPR Statement

Gravita Marketing reserves the right to update this GDPR statement at any time. Any changes will be posted on this page, and continued use of the website indicates acceptance of the updated terms.

17. Contact Information

If you have any questions about this GDPR Compliance Statement or wish to exercise your rights, please contact us through our website.