Digital Marketing Consultation in Kolkata

Welcome to Gravita Marketing. This Cookie Policy explains how Gravita Marketing uses cookies and similar technologies to recognise you when you visit our website. It describes what these technologies are, why we use them, and your rights to control their use.

1. Introduction

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help improve your browsing experience by remembering your preferences and enabling certain website functionalities.

At Gravita Marketing, we use cookies to enhance user experience, analyse website performance, and support our marketing efforts. By continuing to use our website, you agree to our use of cookies as described in this policy.

2. What Are Cookies?

Cookies are widely used to make websites function efficiently and provide reporting information. They allow websites to recognise users, store preferences, and track interactions.

Cookies may be categorised as:

• Session Cookies: Temporary cookies that expire when you close your browser

• Persistent Cookies: Stored on your device for a defined period or until manually deleted

3. Types of Cookies We Use

a. Essential Cookies

These cookies are necessary for the basic functionality of our website. They enable core features such as page navigation, secure access, and form submissions. Without these cookies, certain parts of the website may not function properly.

b. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information such as page views, traffic sources, and user behaviour. This data allows us to improve website performance and user experience.

c. Functional Cookies

Functional cookies remember your preferences and choices, such as language settings or previously entered information, to provide a more personalised experience.

d. Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of marketing campaigns. They may be set by us or third-party advertising partners.

4. Why We Use Cookies

Gravita Marketing uses cookies for several important purposes, including:

• To ensure the website functions properly.

• To improve website performance and usability

• To analyse visitor behaviour and trends

• To personalise content and user experience

• To deliver targeted advertisements

• To measure the effectiveness of marketing campaigns

5. Third-Party Cookies

In addition to our own cookies, we may use third-party cookies provided by trusted partners. These may include:

• Analytics providers (e.g., Google Analytics)

• Advertising platforms (e.g., Google Ads, social media platforms)

• Tracking tools for performance monitoring

These third parties may collect information about your online activities across different websites.

6. Google DoubleClick DART Cookie

Google is one of the third-party vendors on our website. It uses DART cookies to serve ads to users based on their visit to our website and other sites on the internet.

Users may opt out of the use of DART cookies by visiting Google’s Ads and Content Network Privacy Policy.

7. How You Can Control Cookies

You have the right to accept or reject cookies. You can manage your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Delete existing cookies

• Block new cookies

• Receive notifications when cookies are set.

Cookie Consent Banner

When you first visit our website, you may be presented with a cookie consent banner allowing you to accept or customise your preferences.

Opt-Out Options

You can opt out of certain third-party cookies through their respective platforms.

8. Impact of Disabling Cookies

If you choose to disable cookies, some parts of our website may not function properly. This may affect your user experience, including limited access to features and services.

9. Data Collected Through Cookies

Cookies may collect information such as:

• IP address

• Browser type and version

• Device type

• Pages visited and time spent.

• Referring websites

This information is generally anonymised and used for analytical purposes.

10. Data Protection and Privacy

Any data collected through cookies is handled in accordance with our Privacy Policy. We implement appropriate security measures to protect user data from unauthorised access or misuse.

11. GDPR and CCPA Compliance

Gravita Marketing is committed to complying with applicable data protection regulations, including GDPR and CCPA.

Under GDPR:

Users have the right to:

• Access their personal data.

• Request correction or deletion

• Restrict or object to processing.

• Withdraw consent

Under CCPA:

Users have the right to:

• Know what personal data is collected.

• Request deletion of personal data

• Opt out of the sale of personal data.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulations, or our practices. Any updates will be posted on this page.

We encourage users to review this policy periodically.

13. Consent

By using our website, you consent to our use of cookies as described in this Cookie Policy.

14. Contact Information

If you have any questions about this Cookie Policy or how we use cookies, please contact us through our website. You can also contact us through email: gravitaonlinemarketing@gmail.com or call us on WhatsApp at +91-7980971937.